Author Archive | Ron Immink

Finding your purpose is the new black in business

Purpose Andro Donovan’s “Motivate yourself” is probably one of the best books on finding your purpose. If not the best, it is definitely the most practical.   Purpose is the new black Purpose is the new black in business. It helps you to scale your company as described in “exponential organisations“, it helps you to […]

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Climate change, no more “wir haben es nicht gewusst”

Drawdown Of all the books I have read about climate change, this is the best. It made me realise how shameful we are behaving as a civilisation. Not sure if we even deserve the word “civilisation”. The definition is “the stage of human social development and organisation which is considered most advanced”. We are going […]

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The future. You can be Estonia or Belarus.

What are the industries of the future? Before I read this book I would say anything environmental, AI, robotics, biotech (that include genetics), IoT, neuroscience, space, gaming and health. There is obvious overlap between those sectors. Just imagine a huge box full of lego blocks, combining these technologies with mobile, nano, virtual reality, big data, […]

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The gap between brand and reality

The gap between brand and reality is something we talk about a lot with our clients. IKEA fan I was a fan of IKEA. I think their business model is fantastic and they seem to be a company that has a sense of purpose. Not an IKEA fan Since last week I had to revise […]

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How to reinvent your business through the lens of machines, platforms and crowds

“Machine, Platform, Crowd: Harnessing Our Digital Future”  From the authors of “The Second Machine Age”, which is a must-read-book for every CEO who truly wants to understand exponential and reinvention. It is one of our anchor books in most sessions we do with Bookbuzz clients. High hopes I had high hopes for their latest book. […]

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Twenty-nine summer reading suggestions

What business books to read over the summer? We get that question a lot. Time to switch off The first answer is that you should consider not reading a business book. I have started the Lee Child’s Jack Reacher series and I would highly recommend that first. Time to switch off, recharge the battery and […]

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Hunch: Turn Your Everyday Insights into the Next Big Thing

“Difference.” I am a fan of Bernadette Jiwa. Her book “Difference”  was an interesting read and an interesting take on marketing. About meaning, emotion, storytelling, caring, empathy and “tiny markets of someone”. She introduced “The Difference Model”. The model is built around six pillars: principles, purpose, people, personal, perception and product. A marketing version of the […]

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Solve for happy

Books about mindfulness I have been reading a lot of books about mindfulness. The ones I remember are “The monk who sold his Ferrari”, “The here and now”, “The Tibetan book of living and dying”, “The road less travelled”, “The Celestine Prophecy”, “The Tao of Physics” and “Life and Teaching of the Masters of the Far […]

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