Case Studies

We believe that collaboration is the fuel of growth.
We love the buzz of new concepts and new thinking.
We want to share that, so our clients become
better businesses with happy and engaged staff.

Insurance Sector                                                                                                     Culture 2013

Engage
Challenges and Pain points
Product commoditisation, no innovation culture, lack of urgency, silo mentalities

Ignite
Lessons from distilled essence:

  • “Maverick companies need to be edgy, not just enduring; they need to be disruptive, not just distinctive; and they need to be timely, not just timeless”
  • “Knowing the underlying causes of disconnects is the first critical step to overcoming them”

Apply
Outcomes:
First time crucial dialogue process established between sales and webmasters inspired by a leading gaming operator’s strategy!

Chosen Books
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Financial Services Sector

Engage
Pain points:
Compliance ‘versus’ Finance, opposing teams, resistance to change

Ignite
Lessons from distilled essence:

  • “Things to keep you awake at night – GRIN technologies:the inevitable coming together of Genetics, Robotics, Internet and Nanotechnology to create heaven knows what unimaginable(and perhaps uncontrollable)new technologies that will change all of our lives” Innovation and Future 2013
  • “If your competitors aren’t thoroughly puzzled by what you’re doing, or if they’re not deriding you as insane, you’re probably not doing enough to break from the pack”.

Apply
Outcomes
Complete transformation of culture, communications and co-operation

Chosen Books
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Financial Institution

Engage
Pain points:
Brand damage, trust, engagement, understanding social media, enterprise support.

Ignite
Lessons from personal and professional: Social Media 2013

  • The future of brands, enterprise support, social mediaand learning is social, peer to peer and community based.
  • Creating a communication channel that combines a community with user generated quality content and support will create not only a platform to engage, but also a potential distribution channel in the future.
  • Communitising your client base will create a future asset.
  • Creating a communication and engagement channel that is owned by the brand will save on future marketing and PR spend and leverages current spend.

Apply
Outcome:
The client has created a vibrant community of businesses that engage, have become brand ambassadors and has moved from brand buffer to media channel and is now in process of becoming a key engagement and distribution channel.

Chosen Books
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